Privacy Policy

At InsureLine Brokers Inc. (InsureLine), we value our relationship with you as a customer. It is our responsibility to protect and keep private our customers' and partners' Personal Information. We place a high priority on your personal privacy and remain committed to protecting it.

By using the InsureLine website or by choosing to submit Personal Information through one of our insurance brokers, you signify your consent to all of the terms of this Privacy Policy.

InsureLine reserves the right to modify this Privacy Policy at any time. Please review this Privacy Policy periodically so that you understand how we may use the Personal Information we collect.

Our Privacy Policy has been developed to comply with the Ten Privacy Principles set out in the federal government's privacy legislation, the Personal Information Protection and Electronic Documents Act (PIPEDA).

Principle 1 – Accountability

We are responsible for all Personal Information in our possession or control, whether supplied to us directly by you or by a third party. This does not include the name, title, business address, or telephone number of an employee of an organization, or information made available in public records.

If at any time you have a concern about the handling of your Personal Information, please contact our Privacy Officer.

Principle 2 – Identified Purposes

We will collect, use, and disclose Personal Information as reasonably required to:

  • Identify you and ensure the accuracy of your Personal Information;
  • Establish and maintain communications with you;
  • Provide services to you;
  • Understand your needs;
  • Analyze and assess risks on a prudent basis, which may require us to gather information from prior insurance files, insurance companies, financial institutions, and related intermediaries;
  • Offer and provide insurance products and services to you;
  • Determine and facilitate your payment of premiums and fees;
  • Investigate and settle your claims;
  • Service your ongoing insurance needs;
  • Respond to your inquiries and contact you through telephone, email, and other appropriate communication channels;
  • Meet regulatory and legal requirements; and
  • Protect against fraud or other illegal activities.

We may also collect, use, or disclose your information to our affiliated companies, your agent and/or broker, operators of insurance industry databases, government agencies, other insurers, reinsurers, credit bureaus, and/or any other person, corporation, firm, or enterprise as reasonably required for the purposes stated above.

Information may be collected by entities, or transferred outside of Canada, for processing, storage, analysis, or disaster recovery and may be subject to disclosure to those authorized under applicable laws of the foreign jurisdiction.

If we use your information for any purpose other than those listed above, we will explain the purpose and obtain your consent.

Principle 3 – Consent

By applying for insurance, continuing your business relationship with InsureLine, or by providing InsureLine with Personal Information, you provide your consent for the ongoing collection, use, and disclosure of your Personal Information as described in this Privacy Policy.

We will obtain your consent for the collection, use, or disclosure of your Personal Information except in situations where consent is not required by law. Your consent may be provided expressly (orally or in writing), implicitly, or through an authorized representative. In most cases, your consent may be withdrawn with reasonable notice. If you choose to do so, we will explain the implications of withdrawing your consent.

Principle 4 – Limiting Collection

We will collect, use, or disclose only the Personal Information required to do business with you or as required by law.

Principle 5 – Limiting Use, Disclosure, and Retention

We will not use or disclose your Personal Information for purposes other than those for which it was collected, except with your implied or express consent or as required by law.

Disclosure Within InsureLine Brokers Inc.

InsureLine and/or its affiliate companies may internally share your Personal Information for the purposes described in this Privacy Policy. Only companies with legitimate business reasons will have access to your Personal Information.

Disclosure to Third Parties

We may share your Personal Information with third parties, including:

  • Brokers
  • Agents
  • Adjusters
  • Private investigators
  • Industry databases
  • Government agencies
  • Reinsurers
  • Vendors
  • Other insurance carriers
  • Regulatory organizations
  • Payment vendors
  • Credit and consumer reporting agencies

Our third-party partners are subject to PIPEDA and other privacy requirements. Only organizations with legitimate business reasons will have access to your Personal Information.

Disclosure Outside of Canada

InsureLine may use service providers or related companies located outside of Canada to collect, use, and store your Personal Information for the purposes described in this Privacy Policy.

Disclosure to You

We may share information or data with you in the regular course of running our business. Any information or data shared with you is solely for the purpose of helping you evaluate and potentially place your insurance policy with an insurance company and should not be used or shared with any third parties except for that purpose.

Retention Periods

We will retain your Personal Information only for as long as necessary to fulfill the identified purposes or as required by law.

Business Transactions

If we enter discussions regarding a merger, acquisition, or asset sale with a third party, we may share Personal Information as necessary to satisfy the business requirements of such transactions. We will provide notice on our website if a business transaction becomes subject to a new privacy statement.

Principle 6 – Accuracy

We will maintain your Personal Information in our possession and control as accurate, complete, and up to date based on the most recent information available to InsureLine.

Principle 7 – Safeguards

We will maintain reasonable physical, electronic, and procedural safeguards to protect your Personal Information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

Principle 8 – Openness

At your request, we will make available information about our policies and procedures relating to the management of your Personal Information. You may contact our Privacy Officer with any requests regarding access to your Personal Information.

Principle 9 – Individual Access

Upon your request, we will inform you of the existence, use, and disclosure of your Personal Information in our possession and control. You have the right to request corrections where necessary. We will respond to your written request within 30 days.

Refusal of Request for Disclosure

We will make every effort to disclose your Personal Information. If a request for disclosure is denied, we will provide an explanation.

Examples of reasons for non-disclosure include:

  • Excessive cost
  • Personal Information containing information about other individuals that cannot be released
  • Commercial proprietary reasons
  • Legal or security-related litigation reasons

Principle 10 – Questions

For more information regarding our Privacy Principles, or to raise a concern or make an inquiry, please contact us.