InsureLine Partners with Don Cherry
Port Coquitlam, B.C. – December 11, 2017
InsureLine is excited to announce a multi-year celebrity endorsement deal with Don Cherry to help educate Canadians on the benefits of using an InsureLine advisor for all their insurance needs.
All InsureLine franchise offices across Canada will have the opportunity to leverage Don Cherry’s star power. Cherry is a well-known influential commentator and among the most recognizable people in Canada. He’s best known for being the flamboyant ‘yin’ to Ron MacLean’s ‘yang’ on the popular Coach’s Corner segment on Hockey Night in Canada, which is
the most watched sports telecast in the country.
“We believe that our partnership with Don Cherry will exponentially boost our brand recognition and marketing efforts – benefiting our national advertising, and the individual advertising efforts of our franchisees” says Aly Kanji, president and founding partner of InsureLine.
Cherry was named one of the top 10 Canadians of all-time in the nationwide CBC program “The Greatest Canadian”, which polled the Canadian public at large. He was also ranked as one of the most trusted Canadians by Reader’s Digest – the perfect image required when educating Canadians about using an InsureLine advisor for all their insurance needs.
Mike Davies, chief marketing officer for InsureLine, adds: “Celebrity endorsement is like a trusted friend telling us about a great service or product.” And, InsureLine has decided to capitalize on this public recognition.
Look for Don Cherry InsureLine ads coming soon via online, print, radio, and local community events near you.
About InsureLine: InsureLine is Canada’s fastest growing insurance broker network. InsureLine is a franchise network that gives its members access to Canada’s leading Insurers, and a cutting-edge technology platform that includes a custom broker management system, automated client stay-in- touch programs, among a host of other tools and services. InsureLine’s ‘bricks and clicks’ strategy combines the service of brick and mortar locations with the convenience and availability of online tools and resources.